‘America’s Musical Journey’ Travels to Mexico
Brand USA and MacGillivray Freeman Films launched “Travesia Musical,” which uses the universal language of music to welcome Mexican travelers to U.S. cities.
In this version, the film is narrated by guitarist and composer Javier Batiz with star Grammy Award-nominated singer-songwriter Aloe Blacc.
This film, and others like it, are the cornerstone of Brand USA’s plans for marketing the U.S. as a premier travel destination.
“We are proud to present our second giant screen film in Mexico to inspire travelers to visit the USA using the universal language of music,” said Christopher L. Thompson, president and CEO of Brand USA.
“Mexico is a critical market for Brand USA as we embrace the strong affinity that travelers from Mexico and the U.S. have for each other,” Thompson added. “That’s why we have made and will continue to make a significant commitment to inviting and welcoming travelers from Mexico to the United States. Using music to showcase the depth of cultural experiences available throughout some of the most iconic cities in the country, ‘Travesia Musical’ will inspire and welcome millions of travelers from all over the world to discover their own American musical journey.”
The film premiered in Mexico City at the Papalote Museo del Nino on March 15, 2018, and was attended by musicians, filmmakers, influencers and government officials. It will play in select IMAX and giant-screen theaters across Mexico, including locations in Mexico City, Monterrey, Tijuana and Mexicali with additional locations being added later this year.
You may be interested
Bohemian Rhapsody: Rami Malek on ‘TERRIFYING’ screening of Freddie audition with Queenadmin - Dec 17, 2018
[ad_1] Bohemian Rhapsody star Malek took part in Mark Kermode Live in 3-D at the BFI Southbank earlier this month.…
Avengers Endgame: Nebula star Karen Gillan teases Thanos scenes in Avengers 4admin - Dec 17, 2018
[ad_1] Nebula didn’t exactly have a fun ride through Avengers Infinity War. After being tortured by her father Thanos, so…
Guess which December blockbuster is set to lose over $100 MILLION this Christmas?admin - Dec 17, 2018
[ad_1] From the first trailer, it was clear that Mortal Engines was going to be a big risk. A $100…