Pepsi pulls Kendall Jenner protest advert
Pepsi has pulled an advert after it was criticised for appearing to trivialise protests for social justice causes.
The advert, featuring Kendall Jenner, shows people at a rally carrying signs saying “peace” and “join the conversation”.
Jenner, 21, is seen modelling a dress but, after making eye contact with a protester, she rips off her wig and joins the march.
The model then walks up to a police officer to hand him a Pepsi – which he drinks as the crowd cheers.
Pepsi has removed the advert online, after critics accused the drinks firm of exploiting protest movements like BlackLivesMatter and opposition to Donald Trump to sell drinks.
A spokesperson said the video was an attempt to “project a global message of unity, peace and understanding” but “clearly we missed the mark”.
They added: “We did not intend to make light of any serious issue.
Could you be any more blatant with the disrespect and appropriation of a movement, @pepsi? Is this a sick joke?! pic.twitter.com/8NS8ynJUdj
— Taryn Finley (@_TARYNitUP) April 4, 2017
“We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.”
Many pointed out that the sight of Jenner approaching police officers echoed a widely-circulated image of Ieshia Evans, who stood still in front of police officers during a rally in Baton Rouge, Louisiana, in July last year.
Ms Evans, a nurse, was arrested for obstructing a highway.
pepsi fueled the civil rights movement alongside mlk and now they’re taking on police brutality ?? pic.twitter.com/WK5YaKWyPp
— nick (@idoIing) April 4, 2017
Other Twitter users sarcastically congratulated Jenner for ending tensions between police and protesters with just a can of soft drink.
One wrote: “Kendall Jenner hands cop a Pepsi. Cop: I’m not racist anymore.”
Another said: “How nice of Kendall Jenner to stop in the middle of her photo shoot to end social injustices by giving that cop a Pepsi. MLK who? Rosa who?”
You may be interested
Makeup artist reveals 3 biggest mistakes over 50s make that add years to your appearance
admin - Apr 20, 2024[ad_1] When it comes to our appearance it might seem as if we are tied to our genetics and other…
Sydney Sweeney leads Worst Picture odds at Razzies with two potential nominations
admin - Apr 20, 2024[ad_1] Sydney’s own passion project, horror-flick Immaculate earned a 60 percent audience rating on Rotten Tomatoes but also has a…
'I'm a make-up artist – try this 30 second hack to instantly slim your face'
admin - Apr 20, 2024[ad_1] Your appearance is influenced by several factors, however, most commonly by your genetics. This can therefore make it seem…
Leave a Comment
You must be logged in to post a comment.