Sainsbury’s launches new range of sex toys in response to Briton’s ‘unsatisfied’ sex lives

October 24, 2018
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Sainsbury’s has announced that it is launching a range of sex toys.

The supermarket giant revealed it was launching the range “ to help customers reinvigorate their sex lives and boost the nations’ sense of wellbeing.”

The range will include three products – the Rose Gold Bullet (£8.00), Rose Blush Bullet (£12.00), and the Aura Silver Vibrator and Massager (£15.00).

The vibrators will initially be available in 486 stores from now until 4 November.

Sainsbury’s said it is launching the products in response to findings from its Living Well Index.

Findings showed that sex life satisfaction has a significant impact on a person’s sense of wellbeing, and along with sleep, is one of the strongest signs of a person’s quality of life.

The Living Well Index is a report run by Oxford Economics and the National Centre for Social Research.

It “measures how we live as a nation as well as at different stages”, and is updated every six months.

Rolling out in 486 stores, Sainsbury’s wants to help Britons who aren’t leading satisfying sex lives.

According to the report, one in three Britons reported they weren’t satisfied with their sex lives.

The sex toy launch comes just in time for Christmas, with the range offering an alternative to the usual stocking fillers.

Paul Mills-Hicks, food commercial director at Sainsbury’s, said: “We are always on the lookout for new opportunities to help our customers live well for less and they’ve told us that sexual wellbeing is an area they would like to see more choice in.

“Our Living Well Index clearly shows this is an important area for customers’ overall wellbeing.

“By introducing a new range at affordable prices, we hope to give customers the option to buy quickly and conveniently in an environment they feel comfortable with.”

Sainsbury’s also revealed that the vibrators will be kept on the top shelf, out of reach and eyesight of children.

The sex toy launch comes just in time for Christmas, with the range offering an alternative to the usual stocking fillers.

Paul Mills-Hicks, food commercial director at Sainsbury’s, said: “We are always on the lookout for new opportunities to help our customers live well for less and they’ve told us that sexual wellbeing is an area they would like to see more choice in.

“Our Living Well Index clearly shows this is an important area for customers’ overall wellbeing.

“By introducing a new range at affordable prices, we hope to give customers the option to buy quickly and conveniently in an environment they feel comfortable with.”

Sainsbury’s also revealed that the vibrators will be kept on the top shelf, out of reach and eyesight of children.



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