Apple fixes its buggy iPhone X ad

Apple published a new ad for its iPhone X last week, demonstrating the new Face ID unlock feature. It also demonstrated a relatively minor iOS 11 bug, where the text from an iMessage escapes the animated bubble it’s supposed to stay inside. While it was a relatively minor issue, Apple has decided to update its ad on YouTube to remove the iOS 11 bug. It’s not clear if the company plans to fix the bug in its upcoming iOS 11.3 update, but Apple is clearly very aware of it now at least.

The Verge highlighted the bug last week, after 9to5Mac writer Benjamin Mayo spotted it in the commercial. iOS 11 includes a number of odd UI bugs, including regularly misaligned text in the App Store, vanishing docks, and rotation issues. Apple is reportedly focusing on reliability and performance in iOS 12 over new features, though. Reports suggest Apple is delaying some major iOS features, and planning to fix bugs in its software instead. That should mean the company won’t have to edit its ads in future to avoid these types of weird iOS 11 bugs that are common enough to make it into a TV commercial.