Frozen 2: Hair is EVERYTHING – How Elsa's loose style in the sequel means change is afoot

“I knew that I had to rewrite the whole movie,” director Jennifer Lee told No Film School of the moment she first heard the song which would go on to spend a staggering 70 weeks in the UK Official Charts.

The stirring, rousing track, and the storyline which went along with it, positioned Elsa as a new kind of Disney woman, consolidating and building on steps made in the name of feminism by the likes of Mulan and Tangled’s Rapunzel before her.

Now, she’s back to shatter more useless norms and empower more fans in Frozen 2, her hair an expressive device to convey and emphasise the subtleties of her journey.

As the staggeringly insightful Phoebe Waller-Bridge once said: Hair is everything.

“We wish it wasn’t, so we could actually think about something else occasionally, but it is,” she declared in Fleabag, giving unfortunate hairdresser Anthony a thorough dressing down for making her sister Claire “look like a pencil”.

“It’s the difference between a good day and a bad day. We’re meant to think that it’s a symbol of power, that it’s a symbol of fertility, some people are exploited for it and it pays your f***ing bills!” she proclaimed. “Hair is everything, Anthony!”

Words to live by and, it transpires, base an entire analysis of Frozen upon.

The first teaser for the second film, released back in February, opened with Elsa standing alone on a dark beach while stormy waves crashed on the shore.