Holly Willoughby roars into Thursday in blue leopard print dress for ITV's This Morning

Holly Willoughby opted for ladylike chic in a £295 leopard print dress from LK Bennett.

While Holly has been known for her affordable style, it seems the pretty blonde continued to celebrate This Morning’s birthday week in style today.

Selecting yet another expensive look, the star teamed her £295 LK Bennett leopard print dress with her favourite Gianvito Rossi heels, which cost £510.

Holly’s loyal Instagram following were quick to comment on the star’s outfit for the day, praising Holly’s wardrobe choices.

Roaring into Thursday, Holly looked slender in a blue leopard print dress.

The tea dress silhouette flattered Holly’s enviable figure, highlighting her trim waistline.

The dress featured ruched sleeve detailing and a high neckline with delicate buttons down the front.

While the star has previously been called out for her thigh skimming skirts, today’s look was rather demure.

Elongating her slender legs, Holly lengthened her legs in a pair of her favourite flesh toned designer heels.

Holly is having a sterling week celebrating This Morning’s 30th birthday.

Yesterday the pretty blonde wore a bright yellow outfit for the anniversary show.

Holly’s bold yellow outfit yesterday cost a whopping £1075.

And while Holly’s 4.1 million followers normally take her to task over such expensive looks, they seemed to feel in a forgiving mood yesterday.

Holly’s backstage post of her birthday look was littered with positive messages for the star telling her how great she looked.

But it hasn’t all been balloons and birthday cake this week for the television star.

Earlier in the week the This Morning presenter revealed that she had to step away from her lifestyle brand Truly.

The brand which was due to launch in August was suggested to be styled as a rival to Gwyneth Paltrow’s highly successful ‘Goop’ site.

With a busy schedule over the coming months, including heading to Australia to present ‘I’s a Celebrity’, Holly stated that she needed to spend more time with her family and was unable to fulfil her ‘Truly’ role.

This provoked a mixed reaction from fans as many had signed up for updates due to her involvement.