Here’s how Apple is making iMessage take on Facebook Messenger bots

At the wrap of Apple’s WWDC keynote, we learned that the company was set to announce Business Chat, a new tool that will allow businesses to add a live chat / customer support feature. But unlike what currently exists with Twitter’s DM feature or Facebook’s Messenger for Business, Apple’s platform won’t require businesses to have a social media presence, as customers can simply search for them on Spotlight, Siri, or Maps.

During a WWDC session today, Apple elaborated more on just how it works. Business Chat essentially combines the app component of Messenger and the customer service portion from Twitter, letting you talk to businesses to get shopping / scheduling / general inquiry advice and reach out to file a dispute all from the same…

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