Bird Box challenge: What is the Bird Box challenge? Netflix issues WARNING over challenge

January 3, 2019
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Bird Box is Netflix’s most popular movie, according to, well, Netflix. But the streaming giant has issued a warning about the popular Bird Box challenge sweeping social media. The Bird Box challenge was inspired by the perilous trek Sandra Bullock’s character Mallorie has to make during the movie.

What is the Bird Box challenge?

The challenge involves people trying to perform everyday tasks while blindfolded.

They then post videos of their attempts on social media to the supposed delight and amusement of others.

However, the challenge is obviously dangerous and could result in serious injury.

Netflix released a warning about the challenge on Twitter

They wrote: “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.

“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

The plot for Bird Box explains the basis of the challenge, but not the lack of common sense on behalf of those undertaking it – do not do the Bird Box challenge.

The plot synopsis reads: “When a mysterious force decimates the population, only one thing is certain – if you see it, you die.

“The survivors must now avoid coming face to face with an entity that takes the form of their worst fears.

“Searching for hope and a new beginning, a woman and her children embark on a dangerous journey through the woods and down a river to find the one place that may offer sanctuary.

“To make it, they’ll have to cover their eyes from the evil that chases them – and complete the trip blindfolded.”

As you can expect, much of the movie requires the characters performing daily tasks while blindfolded in order to survive.

Doing the same in your daily life is not advisable, and it clearly bears repeating – the movie is fiction.

Bird Box holds a 65 per cent rating on Rotten Tomatoes, indicating mixed-positive reviews.

The critics’ consensus reads: “Bird Box never quite reaches its intriguing potential, but strong acting and an effectively chilly mood offer intermittently creepy compensation.”

Express.co.uk gave the movie two out of five stars and wrote: “Though it has a thought-provoking theme, Bird Box ultimately falls short of making you fear what they fear, perhaps in part because nothing is ever shown; neither the creatures nor the deadly visions they inspire.

“Perhaps the attempt was to make the audience feel as in-the-dark as Bullock and the rest of the world’s inhabitants.

“If so, it fails and instead leaves a more curious viewer frustrated by a seemingly pointless lack of detail, of description.”

On IMDB, the film currently holds a 6.8 out of 10 rating, based on more than 93,500 votes.

Bird Box is available to stream on Netflix now.



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