Holly Willoughby stuns in £1075 outfit on Instagram for This Morning's 30th birthday

Holly Willoughby pulled out all of the outfit stops today as This Morning celebrated its 30th birthday.

Ahead of the live broadcast, the pretty blonde took to Instagram to share her outfit with fans.

For the special occasion Holly chose to wear a vintage-style bright yellow dress from Bella Freud from Chelsea’s trendy Baar and Bass boutique costing £565.

She finished her outfit with her favourite nude suede heels from Gianvito Rossi, also an expensive choice at £510.

Such is Holly Willoughby’s style prowess that she has collaborated with leading high street retailer Marks & Spencer on a curated edit of her favourite pieces from the store’s autumn collection.

Fans of the This Morning presenter were so eager to snap up the leopard dress that Holly Willoughby wore for the press launch and in campaign images that the item had sold out shortly after 8am on the launch day.

Yesterday the stunning blonde took to Instagram to share another favourite from her edit, a hot pink cable knit jumper that has been flying off the shelves at only £35.

However, the mum of three’s success has come at a cost.

Last week Holly once again took to social media as she announced that she would be stepping back from the long awaited lifestyle brand, Truly that she had planned to launch this autumn in order to spend more time with her family.

Holly Willoughby has seen her style credentials rocket in the last 18 months.

The This Morning presenter has racked up an impressive 4.1 million followers since starting to post her daily outfits from the show.

Today’s outfit of a crepe de chine 1930s style dress by British designer Bella Freud was once again proved popular with fans, who were quick to like and comment on the post, wishing the show a happy birthday.

The total cost of the outfit was an eye watering £1075 which will undoubtedly disappoint some of the presenter’s more loyal fans.

Holly’s followers have made it known in the past that they prefer the pretty presenter to wear affordable outfits from high street brands rather than designer clothing.

However, Holly Willoughby didn’t let the negative comments dull the fun yesterday, sharing a video of a mountain of fast food that had been delivered to the This Morning studio to help with the cast and crew’s aching heads.

On Monday the popular ITV show picked up a special Bafta award to mark 30 years of broadcasting to the nation.

Holly once again documented the evening on Instagram, sharing a selfie with co-host Philip Schofield and the coveted award with her followers.

For today’s special broadcast the pair were joined by the entire This Morning family outside Television Centre before heading to the studio to appear in front of a live studio audience.

Before they headed in Holly proclaimed that today they would ‘laugh, cry and crack open the tequila’ so there’s no doubt that there’ll be another special delivery for everyone at the studio tomorrow.