Aldi aperitif outshines world famous Aperol

July 2, 2018
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Aldi’s drink, which costs just £6.99, scored 77 out of 100 the same as household brand Aperol which sells for £15.

Aperini was described as ‘infused with orange, rhubarb, vanilla and an abundance of herbs and spices’.

Judges praised its ‘sweet, confected orange aroma with very sweet citrus flavours, a note of barley sugars and a tiny hint of bitterness’.

Campari, which also sells for £15, scored just 61 out of 100.

Sales of aperitifs are soaring due to the popularity of Aperitivo Spritz, a summer cocktail made from aperitif and champagne.

Julie Ashfield, Managing Director of Buying at Aldi, said: “We’re delighted our Aperini has been recognised for its great quality taste by a consumer champion as influential as the Good Housekeeping Institute.

“Our version of the Italian aperitif is perfectly on-trend and in keeping with our commitment to providing customers with incredible quality at the best possible price.

“Voted ‘Own Brand Spirits Range of the Year’ at the International Spirits Challenge, our range has gone from strength to strength, winning over 70 medals in international competitions last year.”



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