10 brilliant dresses for a tenner or less

We had the Kate effect and the Meghan effect. Now it appears we have the Holly effect too as everything Holly Willoughby wears when she’s presenting This Morning immediately sells out.

The 37-year-old TV star’s effortlessly chic blend of high street styles and premium brands has made her one of the most popular – and influential – fashion icons in the UK, with fans including her 3.7 million Instagram followers rushing to copy her latest look.

Viewers were delighted earlier this week when she appeared on screen wearing a leaf-print dress from budget online retailer 10 Store.

At just £8, the pretty design is not only a complete steal but is perfect for summer too.

Daily Express fashion editor Antonia Kraskowski says that Holly’s frugal fashion is part of a growing trend for stylish clothes at bargain prices.

“There’s no doubt Holly has become a style icon to the British public,” she says. “Looking chic on a daily basis she proves that you don’t need to spend a lot to be well dressed.

“And the low-cost fashion market continues to grow.

Brands such as Pretty Little Thing and Primark are often shoppers’ first port of call but there are also brilliant bargains to be found at supermarket brands such as George at Asda and Tu at Sainsbury’s.”

Here is our pick of the best dresses on the high street for £10 or less.

Top of the shops for cut-price style Daily Express fashion editor ANTONIA KRASKOWSKI reveals her pick of the best labels that specialise in on-trend bargains

Best overall: Primark

From stylish daywear to brilliant basics and on-trend looks, when it comes to bargain fashion, high street giant Primark can’t be beaten.

Best occasionwear: Boohoo

Whether it’s for a wedding, a party or a hot date, online retailer Boohoo has a low-price look for you.

Best for a big night out: Pretty little thing

With bodycon dresses on sale from just £5, Pretty Little Thing is packed with inexpensive designs that’ll make you look great.

Best for trends: She in

If you want the latest on-trend styles without spending a fortune, head to She In for an unbeatable selection.

Best for one-off finds: Matalan

While good for bargain basics, there are also some fashion gems to be found at Matalan if you hunt for them.

Style:Checked shirt dress

Cost: £9 

Where: F&F at Tesco

Style:Leopard-print dress

Cost:£8 

Where: George at Asda

Style:Khaki cold-shoulder dress 

Cost:£10

Where: Peacocks.co.uk