'I'm a beauty expert – my clever method will make your perfume last all day and night'

Finding your ideal perfume can be an arduous task on itself, but making the scent lasts all day can be easier to achieve thanks to the tips of a beauty expert.

Sophie Blackledge, Group Head of Beauty at House of Fraser shared her top methods for making your perfume or aftershave last longer.

The expert began by emphasising the importance of preparing the skin to prolong the lasting effect of the fragrance.

She advised starting by showering to ensure the skin is free from sweat or oils, facilitating better adherence of the scent.

Sophie also suggested priming the skin by moisturising, enhancing fragrance adherence and longevity on well-hydrated and plump skin.

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To further extend the staying power of a signature scent, Sophie recommended using complementary body washes or lotions before applying the fragrance, providing both hydration and scent retention.

For a quick on-the-go solution, she proposes applying a petroleum-based balm to pulse points before spraying, as the sticky consistency aids in holding the scent on the skin more effectively.

Sophie went on to dismiss various application techniques that may waste or impact the quality of your fragrance, as she advocated for the most foolproof method, encouraging the application of perfume or aftershave on pulse points.

She recommended targeting areas like wrists, neck, ears, elbows, or knees, explaining that these spots have naturally warmer skin.

The interaction of heat with the perfume on these pulse points leads to a natural diffusion over time, contributing to an extended duration of the scent.

However, while it is often the norm to rub your wrists after spritzing yourself in perfume, the experts advise against this.

Sophie warned: “Rubbing your wrists together after applying fragrance is one of the worst ways to deteriorate the scent as it can ruin the perfume’s quality. Instead, spritz on your pulse points and let the perfume naturally settle into your skin.”

How you store your perfume can have an effect on its scent and its longevity on your skin, with areas exposed to direct sunlight not favoured by the expert.

Sophie advised: “Avoid placing perfume bottles on a windowsill or in a bright hot room as the direct sunlight can affect the quality of the scent, as well as its longevity.

“Even if your perfume is within its expiry date, you might start to notice it doesn’t smell right, or has separated or clouded, if it’s been stored incorrectly. Instead, place fragrances in a cool dry place away from windows and heat sources.”