No7 launches new mascara that leaves lashes 'naturally defined and fuller-looking'

Lifted and curled lashes are as popular as ever, and mascara has remained a stalwart in women’s beauty routines for decades.

No7 made multiple innovative additions to its range in 2023, including the much talked-about anti-ageing Future Renew range.

Just three weeks into January, the brand has already started releasing its latest products for this year.

While No7’s mascaras are already Boot’s top selling, the new Define & Enhance Mascara is joining the line-up.

Buy: Define & Enhance Mascara (£15.95)

Research conducted by No7 found that mascara has been voted the most essential makeup bag item, beating foundation and lipstick to the top, and is also searched for more than 300,000 times a month in the UK.

Each person’s lashes are unique, and while some prioritise the lifting and lengthening effect when choosing a mascara, others focus on curl, separation and volume.

The new mascara has a clump-free formula that can is buildable to give a personalised look, for naturally thick-looking lashes and defined separation.

The product is already racking up reviews, with some calling it gives a ‘natural and flattering wider eye look’.

Lindz67 said: ”I loved this No7 mascara, it left my lashes looking naturally defined and fuller looking. I have received compliments on how long my lashes are looking, I love how the formula is vegan and is for sensitive eyes and can be removed at the end of the day with warm water.”

Lupo commented: ”This mascara is easy to apply and creates a decent amount of volume that does not smudge, flake or irritate my sensitive eyes. The brush coats and separates the lashes well without them sticking and clumping together. You only need to use a small amount to create a natural and flattering wider eye look.”

CorrinaBingBong2705 also added: ”Overall a really nice mascara, giving a natural look. It did define and separate my lashes but I found when doing more than a couple of coats it didn’t give me much more volume and started to clump. I liked the brush shape which made application easy and was able to really get into there.”

Some reviews do mention they found the mascara didn’t give enough volume, so for a thicker look, it might be worth opting for the Maybelline Mascara Lash Sensational instead.