'Botox in a bottle' praised by 57 year old shopper who says 'lines are less prominent'

As the skin ages, the loss of elasticity, plumpness and firmness are common.

Some women are turning to botox or plastic surgery to add a youthful look to their skin, but these options are expensive and time-consuming to maintain.

While there’s no magic solution for guaranteed younger-looking skin, looking after your skin with a comprehensive skincare routine can keep the skin healthy.

IT Cosmetics have created a serum with powerful skincare ingredients to plump and smooth the skin.

Buy: IT Cosmetics Bye Bye Lines Hyaluronic Acid Serum (£16.80)

The product was developed with dermatologists and plastic surgeons to create an effective and easy-to-use product for lasting results.

Dr Kavita Mariwalla, one of the dermatologists who helped create the serum said: ”“Lines can be caused by dehydration of the skin and a loss of volume. Our concentrated serum with hyaluronic acid helps plump and smooth the feel of skin while hydrating it. It’s formulated with peptides and vitamin B5 and improves skin bounce back and softness.”

It contains three supercharged ingredients – hyaluronic acid to deliver hydration, and peptides and vitamin B5 to plump, smooth and give the skin a supple feel.

With over 700 reviews including customers comparing it to botox, the product is gaining popularity at Boots.

KatieG1 said: ”When I tell you this made me feel like I had Botox in a bottle, I’m not lying! The serum itself feels refreshing on the skin and I saw results as I kept using it each day. I am going to continue this in my skincare routine as my lines did become less visible and I got so many compliments on how smooth my skin looked. Love this product!”

1Trish commented: ”Lines are noticeably less prominent! My skin looks and feels better. I am loving hearing “what are you doing different, your skin looks beautiful!”

Jules11 also added: ”I DO believe this product helped my fine lines smooth out. However, it is expensive for a small bottle. It’s got good ingredients that I’m happy to use on my sensitive skin. I think if it really continues to work on my lines, I’d purchase it.”

It is an expensive product, so for those looking to get a more affordable option, the E.L.F. Holy Hydration! Triple Bounce Serum also contains hyaluronic acid, plus niacinamide and squalane.